Book trailers. I hear that’s the new thing. “Make a book trailer,” they say, “People will watch it and then you’ll be famous. Everyone will buy your book because they saw a video of it. It’s all about getting the word out.”

There used to be a time when all a writer had to be able to do is write. That was it. Nothing more was really expected of them. Now your abilities at marketing and promotion outweigh the necessity to write a good book. You must be a writer, an advertiser, a director, and a blog forum socialite. You must be shallow. I’m not very good at self-promotion. I made an advert though. You can watch it in a sec, it’s just below these words. Before you do though, let me apologise for the lack of effort I put in to making the advert. You see, my daughter was making a video for her YouTube channel and when she was done she left the camera out. So I thought, hey, I know, I’ll make a trailer! So I pressed record, sat down, and went for it. There was no real thought or idea behind what I was going to do. But now it is done. Tripping the Night Fantastic has its very own commercial. Yay.

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