I feel that the promotional material for the New Masters of the Universe show was a little misleading.

I’m all for the direction the show took but purposely getting everyone excited for He-Man and then smashing that excitement to bits in the first episode was a marketing decision that could only lead to disappointment.

They should have had some confidence in the show and at least put the main characters in the poster. You can see them in the ensemble poster if you hold it up to your face and squint, but they should have been front and centre.

I think if you asked people who they thought would be in this show, based on the trailer, all the social media that lead up to it, and Kevin Smith’s promises to stay true to the original, I’m willing to bet they would say, with some confidence, “He-Man.”

They would be wrong. Hoodwinked. You don’t build all your marketing around a cameo.

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